New Products, New Solutions, New Tagline
At the end of 2017, we launched/introduced the Automatic Lifting Clamps. A new product solution designed for a specific lifting need, completely differentiated from the automatic safety hook. Today, we will be introducing NEO, the Lifting Hook for Bell Furnaces, another new product which is the perfect solution for lifting and manouevring bell furnaces and ideal for oversized lifting points. And this is just the beginning!
These new product launches have ended up bringing us to a crossroad: Our company has evolved from being the inventors of the original patented Automatic Hook with added value to bringing automated and smart lifting solutions to meet specific lifting needs. Elebia is no longer just “the safety hook” or “the remote hook”.
Rebranding is never any easy decision, but in our case, we felt it was just the right thing to do.
It was time to put on our thinking caps and come up with a new tagline, but staying focussed on what we consider are our 3 basic principles:
· Who We Are: our brand identity, character and personality.
· What We Do: focussing on our products and solutions.
· What We Offer: capturing what makes our business different from the rest…
…while keeping it short and simple.
After throwing many combinations of words around bearing in mind the Who and the What’s, we settled for 3 words that embrace what Elebia is today: Elebia is “Smart Lifting Solutions”.